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A Teaching Tool for Students and Professionals |
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Home | About WAPB? | The WAPB? Suite | WAPB? Reviews | Contact Us | About the Author |
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What is Great Advertising? |
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“Properly practiced creativity can make one ad do the work of ten.” - William Bernbach Copy quality is highly variable and strongly connected to business performance. By inspiring, creating, and improving strong copy, we reduce variability and improve business success. So, how do you know what good advertising is? That is what Which Ad Pulled Best? has been built to explore. Rather than rely on lore and intuition, the Which Ad Pulled Best? Program uses actual research findings to distill and illustrate what makes for good messaging. Which Ad Pulled Best? is offered in three teaching modules (the college text book, the In-House Intranet eLearning tool, and the On-Site Classroom Course) to help those interested in marketing understand the elements that contribute to an ad’s success, and answer that very complex question, What is Great Advertising? |
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